Creating Content, Backlinking, And More From Keyword Research

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During Episode 34 of the Hump Day Hangouts, we had a question about utilizing keywords found during research, specifically using Power Suggest Pro:

The question was:

When you guys are using the power suggest pro, are you creating content from those keywords? Are you using those phrases for linking purposes?

I mean in some cases you have so many different phrases, I am not exactly sure what you are doing with the phrases. The one that you did for the case study is a good example.

I have a transmission client and he is only local, I am not even sure what to use in the keyword suggest tool. He does transmission repair, any help would be greatly appreciated.