Best Practice For Anchor Text When Backlinking From Tier 2 And Tier 3

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During Episode 49 (https://youtu.be/dezYEgjZrjI) of our Hump Day Hangouts SEO Q&A a viewer had questions about how to correctly use anchor text when creating backlinks at points other than the main website (i.e. at several “hops” away from their site, at higher tiers).

What is best practice for anchor text when back linking from Tier 3 and Tier 2 properties? Should you use broad, exact or branded? Geo modified or no? What is best practice for backlinking from Tier 1?

Also, what anchors should you use when blasting your web 2.0 properties?

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