According to Cisco, consumer internet video traffic will account for 80 percent of all consumer Internet traffic globally in 2019. That is a whopping 64% increase from 2014. For marketers, if youâre not already taking advantage of the impact that videos have in your content marketing strategy, then you absolutely have to jump on the bandwagon.
However, before you just start devoting time and resources into making videos, make sure that you know what stories youâre brand is attempting to tell. Do you want to explain how your product works? Are you trying to show how your service solves a problem? Do you want to make a lighthearted video that humanizes your brand?
Whatever direction you go into, keep your audience in mind when brainstorming video content ideas.
Once you know what kind of video youâre going to tell, make sure itâs not too long. You only have a couple of seconds to grab the attention of the viewer, so make it count. You also want to make sure that the video includes a call-to-action, is embedded onto your website, shared on social media, and contains all the SEO basics â transcription, keywords, tags, thorough description, and a catchy title.
While all of the above pieces of advice are essential components of a video marketing campaign, you should also make use of tools that can provide you with video analytics, easy-to-use editing software, or allowing you to make unique videos â such as animated videos â that help make your brand stand out from the competition.
Where can you find these useful tools? Here are eleven of them, in no particular order, that can help your business spice up and improve your video marketing initiative.